FTT - uBlock Origin

Decommercializing the Web for the Classroom (and Maybe Home, Too)

@joe_edtech/@LisaBerghoff

Today's FTT is a throwback to my first contribution to this blog as a guest contributor in 2016. How things have changed! 

I had always considered myself to be a price-savvy, prudent consumer who wasn't susceptible to the same greasy advertisement schemes, ploys, and tactics that suckered the rest of society.

And then I began shopping for an engagement ring.

One of the best and worst parts of planning a proposal is the immense pressure of creating that perfect moment of astonishment and surprise.The mental gymnastics involved in somehow discretely acquiring a person's ring size, or moving the little ring box from its original hiding place in the bathroom closet, into a much safer, much smellier left tennis shoe in the middle of the night, speaks volumes of the necessity for discretion.

You could then imagine my horror when after a few nights of researching engagement rings online, my browsers were now full of engagement ring related ads and pop-ups basically screaming at my girlfriend that things were about to get real.

Now if you've done any amount of online shopping, you will either find it creepy or helpful that firms will often keep tabs on your search history to populate relevant ads on your websites. Led by internet giants like Google and Facebook, ads have become more and more sophisticated and pronounced.

IMBD Site WITH Ads

This is where a neat, light-weight Chrome Extension called uBlock Origin comes in. uBlock Origin will filter and block the majority of ads that you see and experience on the web. Without going too deep into the ethics of ad blocking, it is safe to say that ads are detrimental to the classroom environment.

IMBD Site WITHOUT Ads - uBlock Origin

Ever try to show a YouTube video in class that was preceded by an inappropriate, awkward, and unskippable commercial? Or see a popular website taken over by large, obnoxious advertisements? uBlock Origin can help.

Perks of uBlock Origin:

• Websites will load faster
• Mobile users won't have to waste data on bandwidth-hogging commercials or advertisements. 
• Filters advertisements that contain viruses, malware, and phishing messages.
• Block all ads on YouTube

Once installed, users will not have to do anything to enjoy the benefits of uBlock Origin. It's a simple plug-and-play extension that works so well that at times I forget it’s even installed!

Now there are a few things to consider once the extension is installed. Some websites have caught on to ad-blocking, and will not allow users access to their sites until the ad-block is disabled. Users can simply pause uBlock Origin by clicking on the giant power button on the menu on the top right corner of your browser.

Are ads disrupting your online educational experience? Feel free to post comments below!
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Gotta free tech tool you'd like to share? Contact Lisa or Joe to be a guest blogger!